The hardest part about creating and selling the items I make is not the 'making' of them but rather getting the word out about what I am selling. In other words, marketing my sites.
I spend a good hour and more just telling the world what great things I have to sell. Well, I hope they are great to the world. I know to me they are my loved goods and inventory. Thought goes in to each photo I take and edit, each scarf I knit, or each eyeglass case that I sew. The thought is not just the actual making of the item but also the yarn, material and what is in the view of my camera.
Sometimes it is easy for me to say "I don't need to do marketing today" but then I think of the difference in the views of my shops. I could say 'to market or not to market?' However, I know I NEED to market so I set about the daily task of doing it.
I have a routine. I start with my FaceBook business page and move on to my personal FaceBook page and then on to all the groups I am in on FaceBook. I move on to Linkedin, Google+, Tumblr, StumbleUpon and then lastly I work with Twitter.
In Twitter it isn't just posting a link to one of my photos or knit items, it is also retweeting others. The retweeting is a necessity. For every person that I retweet, I get a retweet back from them on one of the things I posted. I say everyone. That is not the case all of the time. However, it doesn't hurt to work with others and hope that they will, in turn, work with me.
Another huge job on Twitter is getting followers. I have finally worked myself up to 10,373 followers. This did not happen over night. It has taken years. I do know the more followers I get and the more retweeting I do, the more followers I get. It is a circle. The one thing I don't do is just refollow everyone. In fact, some of the people who follow me are spammers. I will get my own followers, thank you. I don't need to pay you to get me a thousand bots (or not real entities.) That doesn't get legitimate views to my sites. Those people I block. They anger me because I don't want have a bunch of Twitter followers who are not going to at least consider looking and and maybe buying one of my products.
So, after a morning of marketing, I usually feel like I have been run over. However, I see the results with views to my site. It is worth the work. I am hoping it will eventually pay off when I become a world famous photographer.............. well, at least known in my town.
Another thing I have been trying to do is include one of my photo note cards as well as both of my business cards (Etsy and my photo web site) in with packages that I have sold on Etsy. They are looking at my knit and sewn items and probably don't have a clue that I also do photography. By including the cards (both business and photo) I am letting them know that there is more to A Joyful Creation besides Etsy.
Think twice about your views on marketing. If you are serious about selling your product it is a very important part of being your own boss and business person.